I only agree with Jophiel to a certain extent. All the reasons mention are valid and true, but the amount of time spent in front of your computer is fixed for both. If you have an hour to devote to gaming be it with EQ or WoW an hour is an hour. Big question is, as a marketing firm, is how you get the consumer to spend their hour on your game. WoW seemed to be more aggressive in their marketing campaigned then EQ and they continue to do so. When you walk into Wal-Mart and walk past the poster in the entrance with the stating date of a new WoW’s expansion that was bought. When you go into Game Stop and trip over the floor display stacking WoW’s new expansion. That has been negotiated and paid for. When you read an article regarding an event in a gaming magazine again that article was negotiated for.
Tell me how a new player, who has never played a MMORPG game, knows about EverQuest? That inquiring mind is watching TV and notices a WoW commercial may has a new PC or lap top and these commercials peek their interest in these sorts of games. The questioning player is not going to be able to go to a game shop and find EQ on the shelf. But will have a huge selection of games, expansions and guide books on WoW.
My 16 year old plays WoW. He admits that EQ is a much more complex game. Is more interesting and enjoys playing but and a big BUT his friends play WoW and once you start a game and have invested an amount of time it is hard to switch. So he rather play and communicate with his friends both on and off game then try to convert them to a game they never heard of.
I am not one just to ***** and not have solutions.
I think if SoE puts out a game disk, with 15days or 1 month trial, but full game on a store counter display. Charge a dollar for it, but give it to a store or chain, so that way the proprietor has a chance to make a “FREE BUCKâ€. Make the packaging attractive enough so the person picks it up and looks at it… crap a blank disk cover with the word just $1 would do it. Let the game speak for itself and hopefully the veteran players realize how a new player is healthy for the continuation of their game and help them as much as possible.
Another idea, this is a self interest thing for myself because of my situation of playing a lot in “AFK†because of work, is to make the Bazaar common ground to all servers except Firiona Vie because of their no drop policy. I believe there is no finer tool to a “Free Market†experience then EQ Bazaar. Then give this disk to High School economic classes so the students could experience just the Bazaar. When you zone out you zone back into your own server. The students would not be able to zone. Make sure their program has all the “Bad Word†filters and let them negotiate with players to farm products for them or buy cheap and sell higher in bazaar and learn. In turn we have a bunch of young players exposed to game and if we get just 1% to continue to play would improve population tremendously besides would bring back the “Word of Mouth†advertisement that this game built itself on. This disk would also be a tax write off for SoE.
There are tons more ideas like incentives to bring new players in. More hands on game experience by GM’s etc…
Good thread here is:
https://everquest.allakhazam.com/forum.html?forum=1&mid=1228771497304713574&page=1 In my opinion SoE dropped the ball in marketing. They game is great. There is a constant growing number of NEW players growing up and populating the net. SoE just needs to get a share of the market. They NEED to MARKET the game. At least make it available to the consumer then hopping that the population logs onto http://www.station.sony.com/en/freeTrials.vm
Edited, Oct 10th 2009 5:10am by Vinney