I'd be suspicious of any star wars mmorpg, as we've all see what happened with the mess of SWG, however with bioware developing it, I'm sure it'd be good.
They already have lots of experiance in the RPG field (Both real and turn-based.)
They already have had experiance making a Star Wars RPG.
And they also have the reputation of producing good rpg's.
With that in mind, I'm pretty sure they won't get shafted by the publisher for either time or money. (I'm looking at you, Obsidian!
On the other hand when an mmorpg fails, it fails HARD, after all look at what Earth and Beyond did for westwood. :(
I'm keeping my fingers crossed, but unless the publisher does something massively stupid, it should turn out to be a good game.
(And no, it will not be a "Wow-Killer" so shut up.)