Pwyff conducted a pair of GDC Online interviews with Tom Abernathy and Gordon Walton about video game writing and virtual item sales. They honestly provide an interesting look into the current status of the industry.
Tom Abernathy on the Game Narrative Summit: http://www.zam.com/story.html?story=27828
Gordon Walton on the Virtual Items Summit: http://www.zam.com/story.html?story=27882