It is creepy, but it's far from unexpected. Maybe I know a bit more just because I've dealt with corporations trying desperately to predict user desires, and in one case succeeding (current company, totally opposite, and it makes me laugh to see how they are missing the boat). Plus having stared at analytics on my own YT channel, it's fascinating the granularity they are getting to with something as pointless as YT views. Of course, it's pointless for me, but for a major corporation, the engagement numbers, demographics and such must be an absolute gold mine.
Really, I am stunned when I don't see companies chasing the custom data. It makes no sense. The company I am at now is trapped in 90's as far as internet presence (static website, basically one big ad with vague information, few details, poorly organized, rarely updated, and no social integration). Yet they are trying to market themselves as a leader and innovator. It's ridiculous, really. It's evolve or die, and I can already see moves by corporate to excise our group from the whole. Upper management shake-ups, "restructuring", jamming in new accounts and not really caring about losses to retain or even losses themselves. I just can't imagine the work it would take to actually bring the company into the current market. As it stands, we have a major media corp entering the market, and they will crush us like a bug when they decide the time is right. They have the integration and social presence, their website is sharp, modern and functional. You can control your account's information mostly there (only huge changes need a phone call). It's really just a matter of time before the dinosaurs that still reside over our section get completely axe'd and we get sold.
Basically tl;dr - Start stalking your customers or you will lose them
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Olorinus the Ludicrous wrote:
The idea of old school is way more interesting than the reality