I really don't want to sound mean but...
After looking at the site's 4 topics (with no reply's), it seems like 90% of the google advertisements on the site are for powerleveling/gold sites. Of course, there seems to be 7 different advertisements that show up and 3 of them are for these services....Of the 30 or so page views I did, I would say around 90% of the advertisements shown were for those 3 gold/powerleveling sites.
While I understand that he has no control over what advertisements are displayed, he can block certain types of advertisements. It does not seam like he is attempting to do this. I am not exactly sure what the Terms of Use are for WoW fan sites, but if I remember correctly, you cant have any of those types of advertisements showing or even link to a website that shows those advertisements.
Just my