Okay, if you don't play Mafia Wars, here's the deal. Often the best swag in the game is purchased with points called Godfather points. You can earn very few of these, or you can buy them, or you can do surveys, click-throughs, sign up for subscriptions and other offers in order to get them.
Turns out, the health insurance industry, in an effort to drum up opposition to healthcare reform, is now using this system to generate anti-healthcare reform letters to Senate. They really are scraping the bottom of every barrel, aren't they?
(Do yourself a favor and forward to about 2:00 to spare yourself Rachel Maddow's blathering as she attempts to explain the concept I covered in the first three sentences of this post.)
http://www.msnbc.msn.com/id/21134540/vp/34387500#34387500