Quote:
WASHINGTON — Mitt Romney's success in raising hundreds of millions of dollars in the costliest presidential race ever can be traced in part to a secretive data-mining project that sifts through Americans' personal information — including their purchasing history and church attendance — to identify new and likely, wealthy donors, The Associated Press has learned.
Really the only thing that's surprising here is that Romney is the first to use the technique to raise money.
I don't see any reason that it's illegal if the service is appropriately funded, but is it unethical, or is it simply another piece of information to squirrel away in the advertising-response part of our brain?
STORY
Edited, Aug 24th 2012 4:02pm by Elinda