Can you say - instant best seller?
Coke's newest add campaign will be an attempt to address obesity issues - or at least an attempt to shed some of the blobs of blame that have accreted onto the hips of the soda industry.
Quote:
A 30-second ad, which will run later this week during "American Idol" and before the Super Bowl, is much more reminiscent of catchy, upbeat advertising people have come to expect from Coca-Cola. It features a montage of activities that add up to burning off the "140 happy calories" in a can of Coke: walking a dog, dancing, sharing a laugh with friends and doing a victory dance after bowling a strike.
Garza Ciarlante said the ad, a version of which ran in Brazil last month, is intended to address the widespread confusion about the number of calories in soda. She said the company's consumer research showed people thought there were as many as 900 calories in a can of soda.
Garza Ciarlante said the ad, a version of which ran in Brazil last month, is intended to address the widespread confusion about the number of calories in soda. She said the company's consumer research showed people thought there were as many as 900 calories in a can of soda.
How many calories did you think were in a can of soda?