I had the opportunity to talk with the ownership of one of these synth meat labs a while back, and we discussed the prospect of designer meats being the inroad into the marketplace. They cann't compete with the $/lb of chicken/beef at present, but, say the fugu market? It's not a stretch. Iirc he was quoting scale costs at ~2-3x current chicken figures. One reference point was the goldfish fillet that was produced a while ago.
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Just as Planned.