I guess I'd heard the word used in it's new context - probably on tv or something. I didn't think it that popular.
Some other new words of note...
Quote:
The term beat other buzzwords including “twerk,†the sexually provocative dance move that got a huge boost in usage thanks to an attention-grabbing performance by pop star Miley Cyrus; “showrooming,†the practice of visiting a shop to look at a product before buying it online at a lower price; and “Bitcoin,†the digital currency that gained widespread media attention.
I bet batcoins gets more hits on this site than bitcoins.
What should be Zam's Word of the Year?