Actually, having read the cracked article, that's more or less exactly what they should be asking. The point of the article is that people need to stop thinking that "being nice" matters more than "providing something of value to the other person". So asking "what can we do to make us more appealing/valuable to women voters" is doing exactly what Wong says to do. Trying to make women like them more is the wrong thing to do (according to Wong anyway), because (as he puts it) "I want a doctor helping me if I'm injured, not just someone who's likable".
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And it seems they're going about it the wrong way, too. The folks they interviewed and talked with all said, "We need to do a better job of getting our message across" instead of saying "We should have policies that better appeal to women's needs."
That's more a matter of where you think the problem lies. I happen to agree that the first step to winning women voters is to counter the messaging that the Left puts out there that equates specific positions on specific issues as "pro" women, with those positions conveniently happening to be the Liberal ones. Sometimes standing up and saying "Um... But that doesn't actually benefit women" is the right thing to do. And I happen to think that the Republican party has been horrific at messaging in this area (a few areas actually).
We should be educating women as to how our polices are better for women than those of the Dems. And that starts with challenging the assumptions that are out there already. It's a bit of an uphill battle, but the alternative is to win voters by becoming liberal. Which is kinda not an option.
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Eh, at least it's gotten them on the equal pay bandwagon in North Carolina.
Sure. But with the messaging caveat that "equal pay for equal work" means just that, and not the silly statistical manipulation that the Left often employs. The Right needs to show women that the Left makes empty promises and plays games with statistics to make it look like their policies are pro-women when they actually aren't. It needs to show them that if women really want equality, and not the Left's twisted version of it, then the Right has the better answers for them.
Edited, May 7th 2014 5:15pm by gbaji