*** Want a headstart on your APB Reloaded adventures? Just follow @ZAMOfficial on Twitter and retweet the interview for a chance at a 7-Day Rental of a Gold Tier Weapon! Enforcers get a Quick Reload Shotgun while Criminals get a Heavy Assault Machine Gun! ***
I'm sure everyone remembers the disastrous launch of All Points Bulletin which ultimately culminated in APB's doors shutting a mere few months later. The game itself, however, showed great promise, so when GamersFirst picked up the rights to APB and decided to relaunch it in 2011 as a free-to-play MMO under the name "APB Reloaded," I was very curious indeed. F2P models just seem to work very well with MMOFPS games, and given APB's incredible spread of player customization, a microtransaction model simply makes sense.
Of course, GamersFirst knew this when they purchased All Points Bulletin back in 2010, but instead of just "flipping" it with a sloppy F2P system, Reloaded Productions (a developer subsidiary of GamersFirst) decided to take an extra year to really notch up the quality of the game. The end result of their hard work would be APB Reloaded, and to celebrate the game's launch, ZAM Staff Writer Paul "LockColeMA" Cleveland sat down with the team to talk about what went into rebuilding this MMOFPS and what players can expect from this newly reborn MMO. He spoke to Rahul Sandil (RS), SVP of Marketing and Business and Development, Myra Widodo (MW), Producer of APB Reloaded, and Bjorn Book-Larsson (BBL), COO and CTO of GamersFirst, as well as CEO of Reloaded Productions.