Eurogamer: Warhammer Online seems like it's aimed mostly at Warhammer fans and hardcore MMO players because there are a lot of interesting new mechanics in the game for them. Is that a fair assessment?

Jeff Hickman: I don't know if it's a fair assessment - but I don't necessarily think it's unfair. Let me expand on that a little bit. I think you're right that first and foremost, our market, the people that we're looking at: Warhammer fans. Of course. We want every single person who's ever played Warhammer to come and play our game. All the people who sat down and painted and loved their miniatures, or played the Warhammer fantasy, or read the books, we want them to come and see the world for the first time, to feel what it's like to run around in it.

Next, I think we look at PVP [player versus player] fans. Our PVP is something that sets us apart. RVR is something that is so deep and so detailed that nobody else has done before, and that nobody touches. You go look at some of those other games, especially those other big games, and you look at how many PVP servers they have, there are a lot of PVP players out there. And our game is for them. The way we do RVR is going to blow them away.

I think I speak for all of us when I say any blowing away is going to have to be pretty darned Oz-like in order to make up for all the delays!