CEO of Mythic Entertainment, Mark Jacobs, talks about Warhammer Online and its projected success and competitiveness against giants like World of Warcraft:

Yesterday, EA Games and Mythic Entertainment officially flipped the switch on Warhammer Online: Age of Reckoning, a massively multiplayer online fantasy role-playing game based on Games Workshop's superbly violent tabletop RPG. Though only a day old, the game already has a nearly decade-long history.

To view the rest of the interview, click here !  I found the discussion about timing and how marketing the game was accomplished to be particularly interesting.