If you're actively playing World of Warcraft, there's a good chance you've seen the very succesful show for the web called "Project Lore". We had the opportunity to talk with Jeff Cannata about his involvement.

You might remember that a couple of months ago we promised you an interview with all of the guys from Project Lore. Well, we snagged interviews with everyone except for Jerry Trainor, who left the show before we had the opportunity. His replacement is someone who needs no introduction. We recently had the opportunity to talk with Jeff Cannata about World of Warcraft, Project Lore and his some of his success in the entertainment industry. Check out what he had to say below.

ZAM: Hey Jeff ! Thanks for taking some time away from your busy life to talk with us about Project Lore!

Jeff Cannata : Wait, let me just log off my pally here… ah.  What now?  Who's busy?  Ah yes, thanks for having me.

ZAM : What initially enticed you to try World of Warcraft?

Jeff : I have been following the game industry as a fan and professional journalist for most of my life, and as a huge Warcraft and Starcraft player I was anticipating WoW from the moment it was announced.  I remember waiting in queues to log in on launch weekend, suffering all of the server restarts and downtimes in those first few months.  But even with all those early inconveniences it was clear that Blizzard had delivered on the promise of Everquest and Ultima Online and created something special.

ZAM : Before you joined the Project Lore team, you played a Protection Paladin. Did you lose the Rock, Paper, Scissors match against 'TANK DUDE'? Be honest, is that why you respeced Retribution?

Jeff : Honestly, I had stopped playing WoW for a while (my second attempt at quitting) before joining the Project Lore team.  Alex and I had leveled new characters after Burning Crusade was released, but reviewing other games for the Totally Rad Show had taken my attention away from WoW.  When Alex started up Project Lore we talked about my coming on as the tank, but my interest level in the game just wasn't there.  Luckily, Joshua was playing a warrior, so he was able to jump on and rock the tanking duties.  When Wrath was released, I was predictably sucked back into the game, and that just happened to coincide with Jerry's departure from the show.  It worked out to have Juggynaut move into the healer role and me to try out the DPS Ret spec.

ZAM : Which spec do you enjoy more: Protection or Retribution?

Jeff : I have really come to love Ret.  There is something very fun to the responsibility of the tank (and I love using shields :), but I have recently gotten addicted to climbing that DPS chart.

ZAM : Moving away from your Paladin, do you have any alts? Tell us about them!

Jeff : My first character, back at the launch of WoW, was a Night Elf Druid.  I loved playing him, but the mechanics of Druids have changed so much since I logged him on, I would no doubt be lost now.  We have also started alts on the Horde side for the show, and I am having a blast learning my Undead Priest.

ZAM : Blizzard recently announced a new mounted combat system that they're developing. What are your feelings on that?

Jeff : From the moment I hit 40 on my first character and bought a mount, I have fantasized about mounted combat.  I think that could be an incredibly satisfying element to the game.  And with flying mounts, I think it could be even more fun.  I just hope it isn't a mount-restricted battle system like we see in the Malygos and Occulus boss battles.  I'd really like it to be dependent on the class/spec/gear of the character, rather than the inherent qualities of the mount.

ZAM : Let's change the focus a little. World of Warcraft has nearly twelve million subscribers and it doesn't appear as if those numbers will shrink anytime soon. With successful shows that have been inspired by World of Warcraft such as "The Guild" and of course "Project Lore", do you think primetime television is ready for something similar?

Jeff : I doubt it.  The reason shows like The Guild and Project Lore work is because they come from a small group of creators who understand their audience and don't need to serve masters who don't.  I suspect if primetime television attempted a WoW-based show it would miss the mark, simply because so many network people have no idea what this game is all about, and have preconceived notions about the kind of people who play it.

ZAM : In your years within the tech and entertainment industry, how has gaming changed for you personally? Also, what do you think the future has in store for gamers?

Jeff : Gaming has changed for me quite a bit.  I've lived (and played) through the online revolution, and could only have dreamed of a video game where I could interact with hundreds of people, all at the same time.  I have no doubt that the future is bright for gaming as it continues to permeate the mainstream.  When I was a kid, gaming was a niche market - and a marginalized one, too.  It was looked down upon by the mainstream.  Now gaming is cool, companies are throwing massive resources behind creating ever more expansive games, and technology is allowing for grander, more immersive experiences.  I can't wait to see what the game looks like that dethrones WoW.

ZAM : What is it like working with Alex Albrecht on multiple projects? Would you say that the work ethic involved differentiates between Project Lore and Totally Rad Show?

Jeff : Alex is a great guy to work with - and a fantastic business partner.  He's fun and funny and has an energy that is contagious.  It also helps that we're great friends.  Working with your friends is its own kind of reward.  The Totally Rad Show is really where the majority of my energies go.  Project Lore is a treat.  I get to go to a place and play WoW with my buddies for a while (rather than playing in my own home) - it doesn't feel like work :)  TRS is a ridiculous amount of fun, too, but it sure takes a lot more work to get it out every week.

ZAM : Do you have any advice for your fans who want to make it in the entertainment industry?

Jeff : If you're looking to work in front of the camera, get yourself in front of an audience as often as possible.  Get training, do as much live work you can, and take it seriously.  It is a very tough industry to be involved in, so make sure it is really for you.

ZAM : Well that's all of the questions I could conjure up for you, thanks again for taking the time to answer them!

Jeff : My pleasure!  Let me just log back in here... gotta do my dailies....

Andrew "Tamat" Beegle
Editor-in-Chief
ZAM.com