Turbine is gearing up to launch a new and improved Lord of the Rings Online Store on September 26. In addition to a streamlined look, here are the new features that will soon be implemented in the LOTRO Store:

• Add to Cart buttons have been added that will allow you to add items to cart without leaving the current page.
• 'Quick Buy' has been added to enable instant purchasing of a single item, eliminating the need to go to cart to confirm.
• Recent Buys are now on the Store homepage so you can quickly locate your personal favorites.
• Category arrows are now in the Browse menu to visually indicate that a sub-menu will appear when clicked.
• List View is a new viewing option that allows you to view over 7 items at a time when browsing.