"Our forefathers started secret cults on this land..."

The Secret World is continuing to lay some pretty kickass groundwork for MMOs, and this is no exception - the devs have decided to have a more direct hand in shaping the in-game guilds and promoting them. To do this, they have launched a new contest for potential leaders in the game. Winners get their cabal name reserved, a lifetime The Secret World account (!!!), beta keys for their own cabal members, free points for their TSW account, and a GuildLaunch.com slot for free. Now is the time to get your Lovecraft themed gangsters together.