**** NOTE - before reading this, please understand that I do NOT support the idea of in-game and out-of-game economies being mixed together. Keep the real world out of the game world, please.
****
A big problem with trying to actually pursue coin/item sellers in a legal court is this:
The items in question never leave the posession of Blizzard.
Blizzard owns everything in the game. The coins, characters and items are not removable from the game in order to be bartered or traded. When any sale is completed, the item is still fully in the possession of the owner, Blizzard.
The holder of Blizzard's property, if they are smart, will state that they are not selling the item, they are selling the service of procuring the item. You do not pay for an item, you pay for time and effort that went into getting access to <x> Blizzard-owned items.
This would be like a library suing a research specialist for locating a book of law/vital statistics/whatever for a client lawyer. The research specialist charges a fee to locate the materials and provide copies of it if need be. If the book in question cannot be copied, then exact instructions as to where it can be found and accessed may have to be sufficient.
This won't stop Blizzard from enforcing their EULA by any means, but if they try to go outside the game itself, into real world courts of law, they would likely be eaten for lunch by decent lawyers.
Blizzard Speaks Against Real Money Sellers
Blizzard posted a strong statement on their site condemning those who buy and sell in game items and money with real money. The threat was both to banning any accounts found doing this and taking legal action against the sellers. Those who have followed our site in the past know that we have taken great pains to turn down the advertising dollars offered by these companies, even when many other sites have willingly run their ads, and even though their offers have been very lucrative. I feel very strongly that these activities ruin the games we play and should be dealt with harshly. Here's hoping that, unlike some of the other game companies, Blizzard follows through with their threats and keeps these sellers out of their game. This is far too good of a game to be ruined in this manner.
Here's the full text of what was published on the official site:
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It has come to our attention that certain individuals are selling Blizzard's in-game property for cash on auction sites such as eBay and on personal websites. The World of Warcraft Terms of Use clearly state that all of the content in World of Warcraft is the property of Blizzard, and Blizzard does not allow "in game" items to be sold for real money. Accordingly, Blizzard Entertainment will take any and all actions necessary to stop this behavior. Not only do we believe that it is illegal, but it also has the potential to damage the game economy and overall experience for the many thousands of others who play World of Warcraft for fun. In order to promote a fun and fair environment for all our customers, we are actively investigating those individuals who engage in this inappropriate activity and reserve the right to take legal action against these individuals to protect World of Warcraft for all those who "play by the rules." If you are found to be selling in-game property (such as coins, items, or characters), for real money, you will lose your characters and accounts, and Blizzard Entertainment reserves its right to pursue legal action against you as well.
We also want to remind potential buyers in the game to please refrain from buying in-game property with real money. We understand the temptation to purchase better items, but Blizzard, and not the seller, does own all in-game property. In addition, we feel that characters can find ample equipment and money within the game through their own adventuring and questing. Please understand that if you do purchase in-game property from sellers on eBay and personal sites, we may temporarily suspend your account, and at the very least, delete the offending items.
Thank you for understanding our position. Blizzard Entertainment is committed to maintaining the atmosphere of fair play and fun in World of Warcraft.
Tags: News, WorldofWarcraft