Sony Press Release

SCOTT MCDANIEL PROMOTED TO VICE PRESIDENT OF MARKETING FOR SONY ONLINE ENTERTAINMENT SAN DIEGO, CA - May 15, 2001 - Sony Online Entertainment (SOE), the online gaming division of Sony Pictures Digital Entertainment, is pleased to announce the promotion of Scott McDaniel to the position of Vice President of Marketing. McDaniel has successfully spearheaded a consumer-focused marketing and public relations strategy that has enhanced SOE's position as the premier destination for interactive game enthusiasts. "Over the past eight months, Scott has been a key player in the success of the marketing efforts for our ambitious line-up," said Kelly Flock, President, Sony Online Entertainment. "His understanding of the gaming industry and the end consumers has helped us grow and establish SOE as the online gaming market leader. We look forward to his continued guidance and innovation." Bringing more than nine years of experience to the SOE team, McDaniel is responsible for all facets of the company's marketing efforts, including advertising, public relations and promotions, creative services, and direct and brand marketing. Prior to joining SOE, Mr. McDaniel held senior marketing positions at a variety of other top electronic entertainment companies, including The 3DO Company and New World Computing. During his tenure at 3DO, the company experienced unprecedented growth and success. Managing the growth of the Might and Magic line since 1991 (Might and Magic III), Scott has launched more than 30 different titles on a variety of platforms. The Station[r](www.station.com) offers the greatest selection of casual games available including popular game show TV properties such as Jeopardy! Online and Wheel of Fortune Online. Representing the site's action game category are Infantry[tm], a science fiction, tactical combat game and Cosmic Rift[tm] Online, a highly entertaining multiplayer space combat game. In addition to its casual games line-up, The Station hosts popular premium games, including EverQuest[r], the most successful online PC role-playing game in history. Upcoming premium games from Sony Online Entertainment include PlanetSide[tm], the world's first massively multiplayer first-person action game set in a persistent world and Star Wars[r] Galaxies[tm], an online game set within the Star Wars universe. Currently, more than 375,000 EverQuest subscribers rely on The Station for the latest software updates, news about the game, exclusive community features as well as unparalleled customer service devoted to providing the best in-game experience. Sony Online Entertainment Inc. (SOE), the online gaming division of Sony Pictures Digital Entertainment, is a worldwide leader in massively multiplayer online gaming. Headquartered in San Diego, California, SOE develops, publishes and distributes entertainment for the PC and online markets. With more than 10 million registered users, SOE's award-winning website, The Station[r](www.station.com), hosts a variety of entertaining games and player communities spanning all genres. In addition to blockbuster hits EverQuest[r] and Jeopardy! Online, SOE has an array of cutting-edge online games in development such as PlanetSide[tm], Star Wars[r] Galaxies[tm] and Sovereign[tm].

Comments

Free account required to post

You must log in or create an account to post messages.